Te Angitū o te Toa TikTok i te Ao Tauhokohoko Ipurangi o Vietnam
I roto i tētahi pikinga whakamiharo, kua puta ake a TikTok Shop hei toa kaha i roto i te ao hokohoko ipurangi o Vietnam, e whakamanamana ana ki ngā hokonga o ia rā e tata ana ki te 2 miriona, ā, e hopu ana i te aro o ngā kaihoko Vietnamese e whakapau ana i te toharite o te kotahi ki te rua hāora ia rā i runga i te tūāpapa.
E ai ki te pūrongo hokohoko ipurangi mō te hauwhā tuatoru o te tau 2023 mō Vietnam, i eke te Gross Merchandise Volume (GMV) ki te 63 trillion Vietnamese dong, he tipu whakamiharo ia tau, arā, 54.4%. Ko TikTok Shop, he kaitākaro matua i roto i tēnei tipu, i whai wāhi nui me te GMV katoa o te 25 trillion Vietnamese dong, he rerekē i ngā tumanakohanga mō te hekenga o te hea mākete, ā, koia te tūāpapa me te pikinga tino kitea i te hauwhā tuatoru.
Ko te angitu o TikTok ki te ao hokohoko ipurangi o Whitināmu he tohu ki te tupu haere o te mākete o Whitināmu, kua awhi i te ranunga ahurei o te whakangahau me te hokohoko a te tūāpapa. Nā te whanaungatanga tahi i waenga i a TikTok me te mākete hokohoko ipurangi o Whitināmu i whakakaha te tipu tere o te tūāpapa.
I a TikTok Shop e haere tonu ana te rongonui i roto i te ao hokohoko ipurangi, ka ara ake te pae mō ngā kaitākaro mākete, ka whakaatu hoki i ngā whanaketanga o ngā whanonga a ngā kaihoko. Ko te pikinga ohorere o te wāhi mākete o te tūāpapa e whakanoho ana i a ia hei awe nui ki te hanga i te heke mai o te hokohoko ipurangi i Vietnam.
Ki te titiro whakamua, e matapaetia ana ka eke ngā hokonga hokohoko ipurangi ki te $20.5 piriona i te mutunga o te tau 2023, he tohu tēnei mō tētahi mākete pakari, hihiri hoki e whakarato ana i ngā whai wāhitanga mō ngā pakihi ki te whakamahi i te ia tipu haere o te hokohoko tuihono.
I roto i te ao hurihuri o te hokohoko ipurangi, ka taea e ngā pakihi pēnei i a OBD Logistics te tūhura i ngā mahi tahi rautaki me ngā papaaho pēnei i a TikTok Shop hei uru atu ki te mākete e whānui haere ana, hei whakarei ake hoki i tō rātou whānuitanga. I te nekehanga o ngā whanonga a ngā kaihoko ki ngā papaaho matihiko, ka nui haere te hiranga o te whakaurunga o ngā ratonga kawe ratonga ki ngā hongere hokohoko ipurangi rongonui mō tētahi mekameka tuku pai, whai hua hoki.
Wā tuku: Hakihea-26-2023