Te Wetewete i te Tātai mō te Tipu Tauwhiro: Te Waihanga i te Wheako Kaiwhakamahi Motuhake hei Ārahi i te Pakihi!
Kāore e taea te wehe i te tipu tonu me te angitu i te arataki a tētahi rautaki kua tautuhia pai. Nā te kaiwhakaū o Amazon, a Jeff Bezos, i whakauru te "Flywheel Theory" rongonui. Me ruku tātou ki ngā tikanga o te Flywheel Theory me pēhea te whakamahi ki ngā pakihi a ngā kaihoko kia tutuki ai te tipu pakari.
He aha te Ariā o te Wira Rere?
I roto i ngā kupu māmā noa iho, e whakaarohia ana e te Ariā Wira Rere ngā momo kōwae pakihi o tētahi kamupene hei taputapu honohono. Mā te arotau i tētahi tīmatanga kua whiriwhiria, ka taea te whakarite i te pūnaha katoa ki tētahi huringa pai o te whakapai ake.
Me pēhea te whakamahi i te ariā wira rere a Amazon?
Ko te whakamahinga a Amazon i te Ariā Flywheel ka tīmata mā te whakarei ake i te wheako o te kiritaki, ā, ka nui ake te haere mai o te hunga hokohoko mā te kōrero pai. Ka kukume mai tēnei i ngā kaihoko ki te mahi tahi, ka whakarato i ngā kōwhiringa maha me ngā ratonga watea ki ngā kaihoko, ā, ka piki ake te wheako o te kaiwhakamahi. I te haere tonu o tēnei huringa, ka tohatoha haeretia ngā utu pumau teitei a te kamupene, ka taea ai te tuku taonga me ngā ratonga i ngā utu iti iho, ka whakarei ake i te wheako o te kaiwhakamahi. Ina hoki, ko ngā kaupapa here a Amazon, ko ngā haumitanga pēnei i te Fulfillment by Amazon (FBA), me te momo whānui e huri ana i tēnei ariā. Ko ngā tikanga tautoko kaihoko pakari, ngā whare putunga FBA tere, me te hoahoa paetukutuku kotahi, maeneene katoa ngā patu ngaro a Amazon, e whakaū ana i tōna tūranga hei paerewa ahumahi mō te wheako kaiwhakamahi.
Me pēhea te wehewehe i te wheako kaiwhakamahi?
E whā ngā wāhanga o te wheako kaiwhakamahi: te kounga hua, te kounga ratonga, te atanga me te hoahoa paetukutuku, me te whakahaere me te tuku. Ko te kounga hua te tūāpapa matua, ko te kounga ratonga ka whakanui tika i te pai o te kiritaki. Mā te hoahoa i tētahi atanga whakahihiri ka pai ake ngā tirohanga a ngā kiritaki ki te kamupene, ā, ko te whakahaere tika me te tuku wā tika he mea nui i roto i te hokohoko ipurangi, e tutuki ai ngā tumanakohanga a ngā kaihoko mō te tere o te taenga mai o ngā hua.
Ā Mātou Taunakitanga
Ahakoa e hiahiatia ana he haumitanga pumau mō te kounga ratonga, te hoahoa paetukutuku, me te ataahua o ngā hua, ka taea te whakatutuki i ngā wikitoria tere mā te whakarei ake i te kounga hua me te arotau i ngā mahi whakahaere. Ka taea e ngā pakihi te mahi tahi me ngā kaiwhakarato ratonga whakahaere tino pai kia uru atu ai ki ngā tirotiro a te hunga tuatoru me ngā wā tuku pai ake. E whakahīhī ana mātou ki te tuku ratonga tirotiro a te hunga tuatoru me ngā otinga whakahaere whai hua. Mena e hiahia ana koe ki ēnei ratonga, kaua e mangere ki te whakapiri mai ki a mātou.
Mā te whakauru i te Ariā Wira Rere, me te arotahi ki te kaiwhakamahi, me te arotau i ia āhuatanga, ka whiti tō pakihi i te ara o te tipu pumau. Mahi tahi me mātou ki te whakatū i tētahi wheako kaiwhakamahi tino pai, me te whakatakoto i te turanga mō te angitu pakihi pumau!
Wā tuku: 18 o Ākuhata 2023